Mission Statement
Aushorse is the marketing body of the Australian thoroughbred industry. Aushorse proudly promotes Australia as the leading source for the breeding and sale of high quality thoroughbreds worldwide, and Australia as the pre-eminent country to invest and race in.
Aushorse’s aim is to encourage investment from overseas, whether to race or breed in Australia or export to another country. Domestically Aushorse has an important role to play in introducing new owners to the fun and excitement of racehorse ownership.
Aushorse is an independent, not-for-profit company, and is committed to providing impartial advice and assistance.
As with our sister organisation, Thoroughbred Breeders Australia, we are funded by vendors through a small levy on all horses sold at public auction by Inglis and Magic Millions.
The voice of commercial breeders
Aushorse is a non-profit public company limited by guarantee whose aim is to promote the Australian Thoroughbred on behalf of the commercial Thoroughbred breeders and consignors throughout Australia.
Aushorse aims to be nationally inclusive, open and accountable, working for the betterment of the Australian Thoroughbred industry.
Aushorse Marketing represents all Thoroughbred breeders in Australia.
Objectives
To promote the development of the Australian Thoroughbred breeding and racing industry; and
To develop mutually beneficial global relationships with international participants
What activities does Aushorse engage in?
Coordinating an ongoing international marketing campaign to promote the Australian Thoroughbred
Initiating the highly-successful International Inward Buyer Scheme (IIBS) in conjunction with the two major Australian Thoroughbred auction houses, Inglis and Magic Millions. The IIBS has hosted buyers from Europe, Japan, South America, South Africa, Hong Kong, South East Asia, United States and United Arab Emirates. The IIBS assists buyers attending the sales by offering support with the funding of airfares, accommodation, dining, entertainment and transport to and from the sales.
Australia wide promotions of the benefits of owning a racehorse through “Masterclass” forums, our Racing Connections campaign and the unique Stable Mates program to introduce people to ownership.
Aushorse has also formed working committees on issues as diverse as X-ray repositories, GST on offshore purchases, state-based racing incentive schemes, sale conditions and other issues as necessary, acting decisively in the best interests of the industry.
How can we assist you?
Aushorse was established to assist people with an interest in buying and racing Australian horses.
Aushorse has the advantage of local knowledge and contacts. We can provide you with any information you require on the Australian Thoroughbred industry including stallions, sales catalogues, race information and details on import and export requirements. In addition, we can put you in touch with bloodstock agents, breeders, trainers, jockeys and race clubs.
In certain circumstances, Aushorse can provide travel allowances to attend the Australian Thoroughbred sales.
At a glance
The reputation of Australian-bred horses grows exponentially each year following their success on the world stage. Australian-bred champions include Nature Strip, Black Caviar, Choisir, Miss Andretti, So You Think and Takeover Target to name just a few.
Meanwhile, the likes of Golden Sixty, Lucky Bubbles, Rapper Dragon, The Conglomerate, Chautaqua and Able Friend have lit up racecourse across Asia and South Africa .
Of course, the unbeaten superstar mare Black Caviar was the first Australian-bred horse to be named the World’s Best Racehorse. But she is just one example of Australian bred international success. At any one time, Australian-bred horses occupy a significant proportion of the Top 20 in the World’s Best Racehorse Rankings.
- Prizemoney in Australia reached an all-time high of approximately $985.8 million in the 2023-24 season, making it the third highest globally after Japan and the USA.
- The average prizemoney per race was nearly $54,000.Australia hosts 105 races offering prizemoney of $1 million or more, including the iconic Melbourne Cup, which awarded $4.4 million to the winner in 2024.
- The Everest, the world’s richest turf race, now boasts a total purse of $20 million. The Golden Slipper, the richest race for 2YOs, offers $5 million in prizemoney.
- Australian horse exports continue to thrive, averaging around 1,200 horses annually over the past four years. These exports span 19 nations and include major markets such as Ireland, France, Great Britain, Japan, and the USA, alongside traditional strongholds like New Zealand, Hong Kong, Singapore, South Africa, and Malaysia.
- Exports to China have grown significantly over the past decade, reflecting rising demand for Australian thoroughbreds in the region.
Need more information? Contact Aushorse Marketing today:
Tom Reilly
Aushorse Marketing
PO Box 149, Canterbury NSW 2193
T: 02 9663 8581
M: 0423 146 334
info@aushorse.com.au
www.aushorse.com.au
Examples of Aushorse's work
