Aushorse is the marketing body of the Australian thoroughbred industry. Aushorse proudly promotes Australia as the leading source for the breeding and sale of high quality thoroughbreds worldwide, and Australia as the pre-eminent country to invest and race in.
Aushorse’s aim is to encourage investment from overseas, whether to race or breed in Australia or export to another country. Domestically Aushorse has an important role to play in introducing new owners to the fun and excitement of racehorse ownership.
Aushorse is an independent, not-for-profit company, and is committed to providing impartial advice and assistance.
As with our sister organisation, Thoroughbred Breeders Australia, we are funded by vendors through a small levy on all horses sold at public auction by Inglis and Magic Millions.
The voice of commercial breeders
Aushorse is a non-profit public company limited by guarantee whose aim is to promote the Australian Thoroughbred on behalf of the commercial Thoroughbred breeders and consignors throughout Australia.
Aushorse aims to be nationally inclusive, open and accountable, working for the betterment of the Australian Thoroughbred industry.
Aushorse Marketing represents all Thoroughbred breeders in Australia.
To promote the development of the Australian Thoroughbred breeding and racing industry; and
To develop mutually beneficial global relationships with international participants
What activities does Aushorse engage in?
Coordinating an ongoing international marketing campaign to promote the Australian Thoroughbred
Initiating the highly-successful International Inward Buyer Scheme (IIBS) in conjunction with the two major Australian Thoroughbred auction houses, Inglis and Magic Millions. The IIBS has hosted buyers from Europe, Japan, South America, South Africa, Hong Kong, South East Asia, United States and United Arab Emirates. The IIBS assists buyers attending the sales by offering support with the funding of airfares, accommodation, dining, entertainment and transport to and from the sales.
Australia wide promotions of the benefits of owning a racehorse through “Masterclass” forums, our Racing Connections campaign and the unique Stable Mates program to introduce people to ownership.
Aushorse has also formed working committees on issues as diverse as X-ray repositories, GST on offshore purchases, state-based racing incentive schemes, sale conditions and other issues as necessary, acting decisively in the best interests of the industry.
How can we assist you?
Aushorse was established to assist people with an interest in buying and racing Australian horses.
Aushorse has the advantage of local knowledge and contacts. We can provide you with any information you require on the Australian Thoroughbred industry including stallions, sales catalogues, race information and details on import and export requirements. In addition, we can put you in touch with bloodstock agents, breeders, trainers, jockeys and race clubs.
In certain circumstances, Aushorse can provide travel allowances to attend the Australian Thoroughbred sales.
At a glance
The reputation of Australian-bred horses grows exponentially each year following their success on the world stage. Australian-bred champions include Black Caviar, Scenic Blast, Amber Sky, Choisir, Miss Andretti, So You Think and Takeover Target to name just a few.
Meanwhile, the likes of Lucky Bubbles, Rapper Dragon, The Conglomerate, Chautaqua and Able Friend have lit up racecourse across Asia and South Africa .
Of course, the unbeaten superstar mare Black Caviar was the first Australian-bred horse to be named the World’s Best Racehorse. But she is just one example of Australian bred international success. At any one time, Australian bred horses occupy a significant proportion of the Top 20 in the World’s Best Racehorse Rankings.
- Prizemoney in Australia exceeds $600 million a year. Australia offers the third highest prizemoney levels in the world, after Japan and the USA.
- 37 races offer prizemoney of in excess of $1 million including the famed $6 million Melbourne Cup. Next season, this will be joined by the $10 million Everest race.
- Australia holds the richest race for 2YOs, being the Group 1 Golden Slipper worth $3.5 million.
- The total number of Australian horses exported is on the rise each year with more 1,542 exported in 2015/2016. These exports – to 19 separate nations – has a value in excess of $120 million.
- Australia’s thoroughbred export markets include Ireland, France, Great Britain, Japan and the United States, in addition to traditional stronghold markets such as New Zealand, Hong Kong, Singapore, South Africa and Malaysia.
- Exports to China have grown exponentially over the past five years from 14 horses in 2011/2012 to almost 200 in 2015/2016.
Need more information? Contact Aushorse Marketing today: