Capturing the action on the track, behind the scenes at the stables, and the magic of the sales ring — photographers play a key role in telling the story of the thoroughbred industry.

It’s a career that combines creativity, timing and a love of horses. Whether working for media, studs or racing bodies, no two days are the same.

Media professionals play a crucial role in shaping how the world experiences thoroughbred racing and breeding. From creating engaging content to managing public relations and broadcasting live events, media experts ensure that every story, race, and update reaches its audience with impact.

To start, many in the media field begin in roles like content creation, social media management, or assistant positions, gradually gaining the skills and experience needed to move into more senior roles such as journalism, broadcasting, or media management.

The TBA Graduate Program offers a valuable pathway to gain essential industry knowledge and build connections with key figures in the media world.

Marketing and media professionals play a key role in promoting the thoroughbred industry. In this role, you’ll develop and manage campaigns that highlight stallions, sales, farms and racing success.

The job involves creating content for websites, social media, and print publications, as well as working on advertising strategies and media partnerships. You may also assist with video production, event coverage, and client communications.

A strong understanding of the thoroughbred industry, storytelling, and digital marketing is essential. Many professionals in this space have experience in journalism, communications, or hands-on roles in racing and breeding. Programs like TBA Fast Track and the TBA Graduate Program provide industry training and networking opportunities.