Thoroughbred Breeders Australia TBA is the parent company of the six State breeders’ associations and has an associate membership base of 3,780 individual breeders and industry participants. TBA is a non-profit industry body established for the benefit of the Thoroughbred breeding industry. TBA is comprised of a Board of 14 directors constituted by two representative members from each of the 6 state breeders’ associations and Aushorse Ltd.
TBA is recognized by the Australian Government, the Australian Racing Board, the Australian Horse Industry Council, the Australian Stud Book, Austrade and by all state Principal Racing Authorities as the peak industry body. TBA represents the Australian Thoroughbred breeding industry at the International Breeders Meeting and the Asian Racing Conference.
TBA takes a leadership role on issues of national and international importance such as quarantine, biosecurity, animal welfare, taxation, immigration and other government and regulatory issues. It represents the interests of breeders in dealing with the Stud Book, The Australian Racing Board and race clubs in addition to other stakeholder organizations.
In 2007 TBA established a subsidiary company, Aushorse Marketing Pty Ltd to specialise in marketing and promoting the Australian Thoroughbred industry both domestically and overseas.
AUSHORSE MARKETING PTY LTD
Aushorse is a non-profit public company comprised of a Board of 8 directors whose mission is to advance the commercial interests of breeders and consignors throughout Australia by promoting the Australian Thoroughbred both domestically and internationally with the aim of increasing sales. At the same time, Aushorse Marketing is strongly focused on introducing new owners to horse ownership through strategic partnerships with race clubs and other key groups including Australia’s two major Thoroughbred sales companies - William Inglis & Son and Magic Millions.
Aushorse Marketing is responsible for initiating and coordinating an ongoing international marketing campaign to promote the Australian Thoroughbred to buyers throughout Asia and the Northern Hemisphere with emphasis on Hong Kong, Singapore, South Africa, Malaysia and New Zealand. Australia exports over 2,500 horses each year including more than 500 yearlings for a total estimated value of $200m. International buyers are of immense importance to the viability of the Australian breeding industry which is the second largest in the world after the United states.
Aushorse Marketing utilizes key advertising and marketing outlets in its targetted markets to promote its message in a highly focussed and strategic way including the production of its own television program in conjunction with Sky Racing.
Voting members: Each State association, and Aushorse Marketing
Associate members: Thoroughbred breeders who agree to join TBA free of charge