Aushorse Marketing Pty Ltd

Mission Statement

Aushorse is the marketing body for Australia's Thoroughbred breeders, charged with promoting the quality of Australian Thoroughbred horses both domestically and internationally. Australia has a world leading breeding industry widely known for producing race winners at all levels around the globe. These glowing results support our aim to increase the presence of Australian-bred horses in major racing and breeding centres throughout the world.

Within Australia, Aushorse Marketing is strongly focused on introducing new owners to the fun and excitement of horse ownership through strategic partnerships with race clubs and other key groups including the country's two major Thoroughbred sales companies - Magic Millions Sales and Inglis.

The voice of commercial breeders

Aushorse is a non-profit public company limited by guarantee whose aim is to promote the Australian Thoroughbred on behalf of the commercial Thoroughbred breeders and consignors throughout Australia.

Aushorse aims to be nationally inclusive, open and accountable, working for the betterment of the Australian Thoroughbred industry.

Aushorse Marketing represents all Thoroughbred breeders in Australia.


  • To promote the development of the Australian Thoroughbred breeding and racing industry; and
  • To develop mutually beneficial global relationships with international participants

What activities does Aushorse engage in?

  • Coordinating an ongoing international marketing campaign to promote the Australian Thoroughbred
  • Initiating the highly-successful International Inward Buyer Scheme (“IIBS”) in conjunction with the two Australian Thoroughbred auction houses, Inglis and Magic Millions. The IIBS has hosted buyers from Europe, Japan, South America, South Africa, Hong Kong, South East Asia, United States and United Arab Emirates. The IIBS assists buyers attending the sales  by offering support with the funding of airfares, accommodation,  dining, entertainment and transport to and from the sales.
  • Aushorse has also formed working committees on issues as diverse as X-ray repositories, GST on offshore purchases, state-based racing incentive schemes, sale conditions and other issues as necessary, acting decisively in the best interests of the industry
  • The parent company of Aushorse, Thoroughbred Breeders Australia, lobbies governments and other regulatory agencies and authorities nationally and internationally to achieve the best possible outcome for the continued growth of the Australian Thoroughbred breeding and racing industry

How can we assist you?

  • Aushorse was established to assist people with an interest in buying and racing Australian horses
  • Aushorse has the advantage of local knowledge and contacts. We can provide you with any information you require on the Australian Thoroughbred industry including stallions, sales catalogues, race information and details on import and export requirements.  In addition, we can put you in touch with bloodstock agents, breeders, trainers, jockeys and race clubs.
  • In certain circumstances, Aushorse can provide travel allowances to attend the Australian Thoroughbred sales.

At a glance

  • The reputation of Australian-bred horses grows exponentially each year following their success on the world stage.  Australian-bred champions include Black Caviar, Scenic Blast, Sterling City, Amber Sky, Choisir, Miss Andretti and Takeover Target to name just a few.
  • Black Caviar was the first Australian-bred horse to be named the World's Best Racehorse in 2012. In addition to Black Caviar, four other Australian-bred horses - All Too Hard, Atlantic Jewel, Pierro and Epaulette - were included in the list of the World's top 50 Best Racehorses.
  • In 2012-13, prizemoney  in Australia rose to $488,709,076.  Australia offers the third highest prizemoney levels in the world, after Japan and the USA.
  • 18 racedays in Australia in 2012 offered more than US$2,000,000 in prizemoney.
  • Australia holds the richest race for 2YOs, being the Group 1 Golden Slipper worth $3.5 million.
  • The total number of Australian horses exported is on the rise each year.  The export figure in 2013 stands  at 1,337 with a value in excess of $100 million.
  • The export markets include significant numbers to Ireland, Great Britain, Japan and the United States, in addition to traditional  stronghold markets like New Zealand, Hong Kong, Singapore, South Africa and Malaysia.

Need more information? why not contact Aushorse Marketing today!!!

Tom Reilly
Aushorse Marketing
Locked Bag 3
Phone: 02 9663 8581
Mobile: 0423 146 334
Fax: 02 9663 8471



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